The Past, Present and Future of Masculine Revival

Where it started and where it’s all going.

It struck me the other day that I haven’t told the story of how Masculine Revival started from start to present, so I wanted to share that story with you guys. Things are definitely continuing to change and evolve, and God is continuing to work through it all.

Here’s the story…

2020, The Beginning.

I started Masculine Revival in January of 2020. I started the page because I was feeling drawn towards traditional values and gender roles. My perspectives on relationships, marriage, family and politics were all rapidly changing. I wanted a place to share my honest thoughts and connect with likeminded people. For the first 11 months, I didn’t do much with the page besides sharing memes and putting up the odd piece of content here and there. I wasn’t really taking the page seriously, but I had a strong feeling that I wanted to do something with the page eventually.

At the end of November that same year, I had 975 followers. I hadn’t been active on the page in months, and decided it was time to start creating content again. I wrote a piece, and Destany who was my girlfriend at the time (we had only been together for 2 months when this started), put together an aesthetically pleasing image to go along with it. That post did pretty well, so I wrote another one, and another, while Destany handled the aesthetic side of things. Immediately, my content started to gain traction, so I just kept creating. This is when I started to take Instagram seriously, and it’s when I went all in on content creation.

2021, The Whirlwind.

By January of 2021, I was getting invited onto podcasts to tell my story. By the end of April 2021, I had 10s of thousands of followers and was earning a full-time income through the page through one on one coaching with men and couples. In June of 2021, I started the first Masculine Revival Men’s Group. All of this was an absolute dream come true. I *always* wanted to do work that made a difference in the lives of others. I always wanted to be of service, I always wanted to do something that made an impact. Prior to my seemingly overnight success, I had spent nearly a decade struggling and suffering mightily. It was the first time in my life that I had stability and security. In September, I proposed to Destany as we were in the middle of a move from British Columbia to Alberta. This whole year was a whirlwind. By year end I had 60K followers, two full men’s groups, and was earning enough to support both Destany and myself. Keep in mind that at this time we did not know Christ. We both definitely felt drawn towards the faith, but we were trying to do the trad-life without Him at the center of it all.

2022, The First Full Year In Business.

At the start of 2022, I had a ton of energy to scale Masculine Revival as aggressively as I could. I came out the gates flying, and wanted to do all the things that an internet marketer/entrepreneur is supposed to do. The beginning of that year, I completely overwhelmed myself. In February, Destany and I walked into a pastor's office to ask if he would officiate our wedding. Instead, we walked out convicted of our sins, and decided we were going to devote our lives to Christ, starting with living separately prior to getting married. We were literally days away from moving into a new place together, but instead I moved into the place alone, and Destany stayed with her family for 6 months prior to our wedding day. This was the beginning of our walk with Christ. During this time I added 3 new men’s groups to the brotherhood, two of which were led by men who started out as members and were trained and promoted to leadership. On June 11th, 2022, we got married. We moved back in together, and Destany was pregnant by August. In the back half of this year, I really started to find a good rhythm with Masculine Revival as my full-time job. It really took me a while to get my feet under me and to settle into my new role as an “influencer.” At this point I was really starting to grow in my walk with Christ, and was tapping into a new found peace and contentment. I really started to wonder, “how are things with my work going to change now that I’ve become a Christian?”

2023, The Present and Looking Ahead.

This year started out with my wife and I awaiting the birth of our daughter, Abigail. She was born on April 30th, 2023. Parenthood has been a massive blessing. We are adjusting to a new rhythm in our home, and much of my focus this year has been on maintaining things as opposed to aggressively trying to grow. However, this is starting to change. There’s a big part of me that wants nothing more than to just love my wife, build a big family, serve in my church, run my men’s groups, maybe write a few books and then just be left alone. But I feel as though God is calling me forward to get back out there and start sharing a message that brings glory to his name. I’m at a point now where I am all in on Christ. I am trying to walk a delicate balance where I don’t alienate the people that have followed me up until this point, because the older versions of masculine revival obviously weren’t Christ centered. I truly believe that traditional values and gender roles can serve as a gateway to Christ for the masses, just like it did for my wife and I. Right now I am in a place where I am gearing up to start getting back out there on other people’s podcasts and continuing to help move this movement forward. Before, everything was based on my strength and I feel that a lot of my success was about self-glorification rather than bringing glory to God. Now, I want to give it all to Him, I just want to do it tactfully and intelligently as opposed to thumping people that have followed me this far over the head with the Bible.

So, what’s next?

What I know for sure is that I want to continue to grow the brotherhood because amazing things have been happening in the lives of men over the last two years in these groups. Past that I am putting it in God's hands and asking that he uses me as he sees fit. I definitely have doubt and fear about stepping into the limelight fully, but that seems to be what I am being called to do.

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If you have any questions about anything I shared, feel free to drop them below. Thank you for following along thus far, let’s see where this whole thing ends up going into the rest of 2023 and beyond.